Rumor is a men's and women's Fashion & Lifestyle store located on the corner of Duke Street and Victoria Street in the heart of Cambridge, New Zealand.

Owned by fashion design graduates and long time friends Rene Aveyard and Julia Crickett, Rumor offers an extensive range of desirable Fashion and Lifestyle Brands, which are hand picked by the duo. Rumor stocks a large range of designer labels from New Zealand and around the world including an exciting selection of denim, gifts, footwear and accessories.

2016 saw the Duo launch their in-house women's clothing label Loaf & Coco - a premium essentials range which is 100% made and designed in New Zealand.


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